A Collaboration for a Cause: Marni x Madhappy
by Adriano Batista
For World Mental Health Day on October 10, 2025, Marni and Madhappy present their first collaboration. The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
The capsule collection includes 15 pieces, such as fleece, t-shirts, and accessories. The colors are vivid red, black, lavender, and soft mint green. The garments feature playful, co-designed graphics. Key details highlight each brand’s identity: the hoodies have Madhappy’s signature hand-stitching, and the baseball caps use contrasting seams. The collection also includes a blanket and an incense pack made with Japan’s KUUMBA International.
The collaboration combines Marni’s unconventional style with Madhappy’s Californian optimism, creating a dialogue between Milan and Los Angeles. The central purpose of the project is to support World Mental Health Day. All net profits from the collection will be split equally between The OTB Foundation and The Madhappy Foundation. These funds will go toward mental health initiatives in local communities around the world.
Check out the campaign images shot by Hart Lëshkina:
The Heart To Heart collection will be released globally on October 10th, 2025.
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