A Celebration of Cultures: arabsoda’s “حب” Collection
by Adriano Batista
arabsoda‘s latest collection, “Hub,” is all about celebrating love – the love of different cultures coming together. Inspired by the Arabic word for love, حب (Hub), this collection is a mashup of traditional Middle Eastern style with a modern Western twist.
arabsoda takes classic silhouettes from the Middle East and gives them a fresh, modern update. The result? Seven unique pieces that are both stylish and comfy, made with top-notch craftsmanship.
The collection is a masterclass in mixing and matching cultures. Imagine a cool leather jacket and pants set inspired by the Thawb, a long robe you might see in the Middle East. Made with buttery soft leather, this set is both timeless and easy to wear. The jacket even has a special detail on the arm, a nod to its heritage.
Outerwear gets the spotlight with two coats inspired by the Bisht, a robe worn for both everyday wear and special occasions. arabsoda offers two versions: a casual wool one for everyday life and a luxurious camel hair option for fancy events. Both capture the chill vibes of the Bisht.
To round things out, there’s a dress shirt and denim-inspired dress pants. The shirt has a collar that reminds you of the Thawb, but with a modern twist – it’s shorter and has a simple closure. The tailored pants add a touch of sophistication to the whole look.
Check out the campaign images below:
Creative Director: Usman Latif @usmanl
Photography: Niklas Kamp @niklaskamp
Styling: Isi Ahmed @isiqu
Light: Eric Odavas @highlight030
BTS: Ali Joumah @habibi3xpress
Model: Ahmed Youssef @ahmed.ys1
Hair and Makeup: Hely Doan @helydoan
Production: Zina Adam Ahmed @z1na.ad & Fabian Prekrat @fabianprekrat
Special Thanks to: Andrew Udeinya @vvarholla & Alan Balletshofer @alanballetshofer
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