A New Foundation: Heron Preston Relaunches His Label
by Adriano Batista
Heron Preston has officially relaunched his namesake fashion label. This follows the designer regaining full ownership of his brand’s trademarks from the New Guards Group. He now operates as a fully independent designer.
The relaunch is titled “Foundation: Blue Line Edit.” It is described as a return to the beginning, a foundation for future work. This initial release is not a full collection but a small-batch edit of essential pieces.
A key symbol of the relaunch is an inverted Orange Label featured on the products. According to the brand, it represents defiance, perseverance, and resilience.
Products will be released in groups, referred to as “blocks,” each containing seven items. The first block is available now on the brand’s website.
Check it out below:
A “Portrait” of Me: A Conversation with Bosco
A New Foundation: Heron Preston Relaunches His Label
Heron Preston has officially relaunched his namesake fashion label.
Bosco travels with an analog camera not just to document places, but to understand them.
Casablanca presents its Resort 2026 campaign, shifting its focus to Los Angeles.
Out of Australia’s sticky summer nights comes Full Flower Moon Band — a name that’s gone from whispered cult obsession to one of the country’s most ferocious live exports.
The project offers a perspective on transformation, giving a second life to materials shaped by use in motorsports.
Together with Olivia and Ouriel, we met up in Paris to discuss creativity, criticism and the importance for artists to collaborate.
For the Louis Vuitton Pre-Fall 2026 collection, Creative Director Pharrell Williams turns his focus to Central Park in New York.
Moncler Grenoble presents its Fall/Winter 2025 collection, uniting high-performance design with metropolitan style for modern mountain life.
The McQueen Spring/Summer 2026 Pre-Collection is set against the backdrop of Eltham Palace.
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
Milko Boyarov has unveiled the campaign for his “Core” jewelry collection, photographed by Ivan Ivanov.
Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism.
The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
