Eastpak Scores with a New NBA Collaboration
by Adriano Batista
Eastpak has launched a collaboration with the National Basketball Association (NBA). The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
The collection includes a range of backpacks. Four Day Pak’r models are dedicated to legendary NBA teams: the Chicago Bulls, Boston Celtics, Los Angeles Lakers, and Golden State Warriors. Other designs feature all-over NBA logo prints or team patterns on classic Eastpak silhouettes like the Transit’r and the Mini Bag.
For dedicated fans, the NBA Basketball Pak’r and Groupie models are shaped and textured to resemble a real basketball. According to Eastpak’s Global Marketing Director, Pete Winkworth, the collaboration celebrates basketball’s cultural influence and the brand’s connection to streetwear.
The line offers options, from more subtle references to overt designs, intended for both sports fans and everyday use.
Check it out below:
Milko Boyarov “Core” Campaign
Eastpak Scores with a New NBA Collaboration
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