GIESTO presents its Fall/Winter collection, focusing on a quiet confidence. The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.

The pieces use materials like leather and wool, cut with a contemporary feel. The brand’s approach suggests each item is not meant for show, but to make a distinct impression. The collection looks back to a time when men paid close attention to how they dressed. It joins silhouettes from the 2000s with details found in Asian style, adding something new to classic tailoring.

Founded in Istanbul in 1999, GIESTO started with men’s shirts and has grown into a complete menswear brand. All design and production is handled by its own team. The collections are available in Turkey and in 38 countries worldwide.

This season also marks the brand’s first campaign using AI. The project joins real photography with visuals created by artificial intelligence, starting a new way for the brand to tell its story. Check it out below: