AMIRI’s Pre-Spring 2026 campaign is titled “Hollywood Breakfast Club.” It draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.

The campaign was shot at John Marshall High School in Los Feliz, a location with its own cinematic history. The images capture a group of young individuals in spaces that evoke a Saturday detention. They represent a collective of distinct personalities (the rebel, the athlete, the artist, the romantic), forming a portrait of modern youth culture.

The clothing reflects this mix of identities. Each look is a study in individuality, where different styles find a harmony. There are pre-worn leather bombers and faux fur jackets that suggest a laid-back California ease. The styling involves layering and remixing key pieces, creating a fluid sense of self-discovery.

The collection combines modern sportswear with nostalgic collegiate references. Embroidered letterman jackets, patched denim, and penny loafers are combined with sporty knits. Signature AMIRI sneakers and bags are included, and the brand’s monogram acts like a crest or a badge of belonging, reminiscent of a school emblem or a rock band’s insignia.

Check it out below: