Julian Zigerli’s “IF YOU HAVE A COW” Collection – PART 1
by Adriano Batista
Julian Zigerli presents the first part of a new collection titled “IF YOU HAVE A COW”. This initial drop features prints created with two Zürich-based artists, Louisa Gagliardi and Adam Cruces.
The collection plays with a unique mix of themes. It mixes Swiss folklore with a queer-coded Western aesthetic. The national icon Wilhelm Tell is reimagined as a cowboy, rugged, rebellious, and seen in a new, fabulous light.
For the campaign, Zigerli worked with the Madrid-based photographer Luis Venegas. Venegas captured models Lorenzo, who is also the Swiss drag queen Tessa Testicle, and Ricardo. The result is a playful and modern twist on a classic symbol, suggesting a version of Swiss identity Wilhelm Tell “could never” have imagined.
Check it out below:
The collection is available exclusively at the Julian Zigerli flagship store and online.
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