MARINE SERRE “Heads or Tails – ACT III: NIGHT IN SHANGHAI” FW25 Campaign
by Adriano Batista
Marine Serre presents the third chapter of her Fall/Winter 2025 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
The setting is the deep night of Shanghai. The scene is built on quiet. A velvet sofa in crimson, the dim glow of neon through rain-streaked windows. The atmosphere calls to mind the restrained emotion of a Wong Kar Wai film. The story is not told with words, but with the language of bodies. A glance holds weight, a still posture suggests desire. Silence becomes a form of power. The clothes reflect this tension.
Check it out below:
Photographers: Julia et Vincent @juliaetvincent
Models: Dalton @itsdaltond / Jiaxing Li @L19106517577
DOP: Adrien Lallau @adrienlallau
Set designer : Enzo Selvatici @enzoselvatici
Stylist: Benoit Bethume @benoitbethume
Hair: Pablo Kuemin @pablokuemin using @schwarzkopf et @schwarzkopfpro
Make-up: Carole Colombani @carolecolombani
Nails: Anais Coredvant @nailsanaiscordevant
Casting: William Lhoest @williamlhoest
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MARINE SERRE “Heads or Tails – ACT III: NIGHT IN SHANGHAI” FW25 Campaign
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