Adam DiMarco is the latest face of Ami Paris’ FW25 Campaign
by Adriano Batista
Ami Paris has a new face for its Fall/Winter 2025 campaign: the actor Adam DiMarco. The brand invited him on a trip through the city, framed as a discovery of Paris through candid eyes. The images aim to capture a sense of playfulness and innocence that matches the brand’s own character.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement. He wears the season’s key pieces: checkered blazers, the Carrousel bucket bag, and the Mirage sneakers. In the campaign, he also reveals the newest version of the brand’s heart symbol, now in black.
DiMarco described the experience as feeling like “catching up with an old friend.” He noted that Ami Paris is a brand that “comes from the heart,” calling it a love letter from its founder, Alexandre, to the world. He expressed his happiness at being welcomed into the brand’s family.
The actor is best known for his role in the award-winning series The White Lotus and Amazon’s Overcompensating. He will next appear in the Netflix film Something Very Bad Is Going to Happen, set for release in 2026.
Check out the campaign images below:
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