Wood Wood’s Double A FW25 Campaign
by Adriano Batista
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter. While the broader “Sphere” collection touches on nature and futurism, Double A zooms in on something closer to home: the uncomplicated joy of friendship and life in motion.
The campaign feels like a snapshot from a late-night drive with your favorite people. Shot with a grainy, unfiltered aesthetic, it mirrors those moments when the music is loud, the conversation flows, and the road ahead feels endless. This is about the warmth of shared experiences and the clothes that become part of those memories.
Double A stays true to Wood Wood’s roots in wearable, well-crafted streetwear, but with a focus on connection. The pieces are designed to feel lived-in, like they’ve been borrowed from a friend or broken in on a long trip.
Check out the campaign images below:
Defensio
Wood Wood’s Double A FW25 Campaign
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
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