Songzio Names ATEEZ’s Seonghwa as Global Ambassador
by Adriano Batista
Songzio has found its perfect muse in ATEEZ member Seonghwa, announcing him as their new global ambassador. The K-pop star, who recently walked in Songzio’s SS26 show during Paris Men’s Fashion Week, now fronts the brand’s Fall/Winter 2025 “Piccadill” campaign.
Shot by Kim Hee June, the campaign reimagines the Piccadill, a Baroque-era symbol of wealth, twisting it into a modern statement of defiance. Split into four surreal acts, the images play with fractured identities, mirrors shatter, silhouettes multiply, and opulence clashes with raw emotion.
Check out the campaign images below:
CREDITS
Creative Director: Jay Songzio @jaysongzio
Model: Seonghwa from Ateez @_starhwa_
Photography: Kim Heejune @kimheejune
Editing & Styling: Han Jiyong @hbhan_
Cover Design: Kim Jiwon @march_g2
Art Design: Wi Daham @widaham
Hair: Jeon Hoon @jeonhoon_
Make-up: Baek Hyuna @baek_hyuna_
Set Design: NOMAD Art Crew @nomad_artcrew
Assistants: Park Mina @m1na1 & Kwon Byungjin @byyjin
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