PUMA x OPEN YY Reimagines Sportswear With the Iconic H-Street
by Adriano Batista
PUMA and Korean designer brand OPEN YY are back with their second collaboration, this time reworking the brand’s athletic roots into something more relaxed and versatile. Centered around the H-Street, a sneaker with track and field origins, the collection combines performance heritage with everyday wearability.
OPEN YY, led by sisters Ji-Young and Bo-Young, is known for finding harmony in contrasts, something that comes through in this lineup. After their first collaboration turned heads with a reinterpretation of the Speedcat OG, they now shift focus to the H-Street, reshaping its low-profile silhouette with subtle but impactful details.
The sneaker gets a refined update: a slim outsole, detachable tongue with dual-brand embroidery, and a mix of nubuck overlays and breathable mesh for lightweight comfort. The Formstrip, usually a bold graphic, appears here as delicate stitching, a quieter take on PUMA’s signature. Three colorways nod to sport and ease: beige (sunlit tracks), blue (open skies), and white (effortless motion).
The apparel follows the same philosophy, merging athletic function with daily wear. A running vest and shorts could easily transition from track to street, while a sleeveless top adds a softer, feminine touch. The pieces avoid looking overly technical, focusing instead on clean shapes and understated details.
The campaign plays with the idea of sport blending into daily life, using optical illusions to transform ordinary scenes into something more imaginative. It’s a fitting theme for a collection built for movement, whether running or just moving through the day.
Check it out below:
Available June 10 on OPEN YY and PUMA’s online stores, select retailers, and OPEN YY’s Hannam flagship location.
Yaga Gathering is where hedonism and self-discovery coexist
PUMA x OPEN YY Reimagines Sportswear With the Iconic H-Street
Centered around the H-Street, a sneaker with track and field origins, the collection combines performance heritage with everyday wearability.
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
The second release of the Oakley Factory Team SS25 collection introduces the Flesh Warp, a shoe that changes how movement looks and feels.
The Edward Hopper House Museum & Study Center will present Tomokazu Matsuyama: Morning Sun, a contemporary response to Hopper’s iconic 1952 painting, from June 20 to October 5, 2025.
The first day of Primavera Sound found its rhythm early at Pull&Bear’s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun.
The TEAM LOVE movement just got a sleek new addition. Julian Zigerli’s capsule collection, originally launched in crisp white, now comes in an equally cool black iteration.
ALAINPAUL unveiled its Spring/Summer 2025 campaign photographed by Marili Andre and styled by Vanessa Reid.
The Spanish brand has unveiled a sharp new visual identity, created with Milan’s Giga Design Studio, that trades familiarity for something more unsettling.
With over 350 pages of photos and writing, the book acts as a way to explore Atzori’s wide-ranging work and identity.
Nike and Fucking Young! celebrate the Air Max Dn8 in Barcelona’s hidden underworld
Burberry taps into the spirit of festival season with a new campaign that feels more like a backstage pass than a traditional fashion shoot.
Balenciaga dropped its Music | Britney Spears series, a capsule collection and musical project celebrating the pop icon.
Patta and Havaianas have joined forces for a collaboration that blends Brazilian ease with Amsterdam street culture.
With summer approaching, AMI Paris unveils Amis d’été, a seasonal collection that embodies the brand’s effortless Parisian elegance.
Rodrigo Haberfeld captured by the lens of Hudson Rennan, in exclusive for Fucking Young! Online.
As his time at Balenciaga comes to a close, Demna presents his final collection for Spring 2026 titled “Exactitudes”.
For Pride 2025, Levi’s is centering its celebration on the power of safe spaces and queer solidarity.
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience.
This summer, the brand presents its new swimwear collection. These aren’t just pieces to wear, but to feel.
Christian Corr captured by the lens of Juan Retallack, in exclusive for Fucking Young! Online.
The Louise Trotter era at Bottega Veneta has officially begun, and in no other way than by presenting their new advertising campaign “Craft is our Language”.
American designer Matthew M. Williams is back in the fashion industry with a new project.
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
