GLITCH by PUMP! Underwear
by Fucking Young!
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe. It was built to challenge form, shift focus, and rewire the usual codes of expression.
What happened on set was more than execution; it was embodiment. The models didn’t just wear the PUMP! Underwear collection; they became its frequency. Movement, styling, framing. Each choice spoke the language of distortion with clarity. Together, we shaped a visual world that celebrates individuality in its rawest, most fragmented form.
Credits:
Photography: Christian Oita
Styling & Art Direction: Jacopo Fiorentino
Makeup & Grooming: Tsuyoshi Tamai
Underwear: PUMP!
wearpump.com
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