BOILER ROOM x UMBRO 2025: A South London Love Letter
by Adriano Batista
Boiler Room and Umbro are back with their third collaboration, this time turning the spotlight on Lewisham, the South London neighborhood that’s shaped grime, football culture, and street style for decades. Shot by Simon Wheatley, the photographer who documented grime’s early days in Don’t Call Me Urban, the campaign features local legends like Novelist, Merky ACE, and Renz wearing the new collection against the backdrop of their own streets.
The clothes stick to what works but with a lighter, summery twist. The color palette shifts to bone, navy, black, and pops of lime green, easy, everyday shades that fit right into Lewisham’s vibe. The tracksuit, a standout from past drops, returns in bone and navy, while the football top gets a fresh colorway but keeps its cult appeal. There’s also an exclusive long-sleeve football shirt, only available through Boiler Room’s shop.
It’s a full-circle moment: grime artists, football fashion, and a photographer who’s been there since the beginning. The collection drops May 15th.
Check it out below:
LOEWE × On: Where Performance Meets Poetry
BOILER ROOM x UMBRO 2025: A South London Love Letter
Boiler Room and Umbro are back with their third collaboration, this time turning the spotlight on Lewisham.
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