GUESS JEANS has added American singer-songwriter Brent Faiyaz to its latest campaign, photographed by Liam MacCrae. Led by Nicolai Marciano, Director of New Business Development, the campaign introduces Faiyaz to the world of GUESS JEANS denim, highlighting timeless pieces like the classic trucker jacket and G16 straight-leg jeans.

Brent Faiyaz joins a roster of cultural innovators like Beabadoobee, Kai-Isaiah Jamal, Gene Gallagher, Iris Law, and Trent Alexander-Arnold, who have all represented the brand. By featuring these multifaceted talents, GUESS JEANS continues to connect with a global audience, blending fashion with music, art, and culture.