Wax London has unveiled its Spring/Summer 2025 collection, titled Embrace the World. As the brand approaches its 10th anniversary, this collection reflects on the adventurous spirit that has defined its journey. Inspired by the cultural diversity of London, the collection celebrates the connections, influences, and stories that have shaped Wax’s identity over the years.
To mark the launch, Wax has created Love on The Run, a campaign film that tells a modern-day love story. Drawing inspiration from classic Hollywood films and the movies that influenced their youth, the film follows a couple, Ben and Coral, on a road trip through California’s stunning landscapes. Dressed in the SS25 collection, the characters embody the carefree energy and boldness of young love, capturing the essence of the collection’s adventurous theme.
The SS25 collection is a rich mix of colors and patterns. Daytime looks feature soft, calming tones like washed indigo, seafoam, and sandstone, while evening styles embrace deeper, richer shades with accents of peach, mauve, and berry. This season, Wax introduces its most refined tailoring yet, with pure linen suits in bright summer colors and deep, saturated hues. The jackets have a relaxed fit, soft shoulders, and half-lining, giving them a modern, unstructured feel. A playful touch is added with Wax’s signature one-button cuff, adding character to these timeless pieces.
The collection also brings back Wax’s iconic Whiting overshirts, now in pastel tones, bold quilted designs, and textured fabrics, ideal for cooler summer nights. New additions include embroidered co-ords, striped patterns, and linen checks, blending casual elegance with versatility. For those looking to make a statement, the collection offers bold short-sleeve shirts that add personality and flair to any summer outfit.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
PDF’s new Spring/Summer 2025 campaign, “Holy Motor,” puts football at the center—not just as a sport, but as a driving force behind the brand’s latest collection.
With this collection, Louis Vuitton moves further into home design, using its craftsmanship to create objects that fit into everyday life while keeping the brand’s recognizable style.
Camper’s legacy isn’t just about footwear. It’s about a way of working, an insistence on craft, and a refusal to separate the functional from the beautiful. And for 50 years, that’s been enough.
Spring is here and we just got that sweet first hit of Vitamin D! Instead of investing in any major new trends this season, I asked our editors what is on their spring wish list and what their tried and… »
RIMOWA and MYKITA have come together to create something unexpected: a sunglasses collection that blends luggage-grade durability with eyewear innovation.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
