Loewe Fall/Winter 2024 Campaign
by Adriano Batista
LOEWE‘s latest campaign is all about keeping it real, shot by photographer David Sims. This time, it’s just the clothes and the people wearing them, nothing fancy in between.
Think plain white background, Daniel Craig and Greta Lee rocking the new collection. Craig looks cool and confident, channeling an artist vibe with comfy knits, cargo pants, and leather jackets.
The vibe stays real even for the bags and shoes. Picture the cute Squeeze bag with embroidery, the soft Flamenco purse, and those cool Campo biker boots – all shot straight-up, like they’re in a catalog. But instead of boring, they’re placed on cool prints with everyday stuff like keys, rocks, and even a plant. The guys’ stuff gets the same real treatment. Imagine finding Craig’s character’s bathroom – his bright green Puzzle Fold tote chilling in the sink, Pebble Bucket bag behind the door, Squeeze XL on the floor, and sunglasses in a cup. It’s all about his unique style, not some fake persona.
Check out the campaign images below:
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