Paris 2024 Olympics: Unveiling the French Team’s Outfits by Stéphane Ashpool
by Adriano Batista
Stéphane Ashpool unveiled the complete imagery for the French Olympic and Paralympic teams’ attire for the upcoming Paris 2024 Olympics. The collection is a homage to the French athletes and the city of Paris, which nurtured Ashpool’s growth and creativity.
Ashpool’s work celebrates the diversity and unity inherent in France’s sports, cultures, and generations. Crafted by Le Coq Sportif, the collection aims to mirror France’s spirit at the Paris 2024 Olympic Games.
The outfits feature a blend of materials and colors, symbolizing a new flag born from the traditional blue, white, and red. This fusion results in a fresh and vibrant color palette, adding a modern twist to the athletes’ attire. The gradience of these colors adorns the French athletes’ uniforms across various occasions:
Village Outfits: Athletes will don ecru outfits adorned with gradient patterns that symbolize the journey to triumph. These eco-friendly fleece garments are the product of two years of sustainable development, minimizing environmental impact.
Podium Outfit: The podium attire shines in brilliant ecru, representing purity and grace, designed to accentuate the medalists’ achievements with a subtle, elegant luster.
Training Outfits: Reflecting the vigor of preparation, the training outfits incorporate dynamic patterns that emulate the athletes’ physical exertion. These synthetic garments are tailored for maximum breathability and flexibility, perfect for the rigors of training.
Competition Outfits: During the over 60 Olympic and Paralympic events, ranging from breakdancing to judo and para-weightlifting, athletes will wear competition outfits that are a testament to two years of collaborative development with sports federations. These uniforms proudly bear the national colors and Ashpool’s signature gradience on the shoulders.
Check out the collection below:
The entire collection is available at the official Paris 2024 and Le Coq Sportif stores, inviting everyone to partake in the Olympic spirit.
Kartik Research and S.W.C Join Forces for an Exclusive Capsule Collection
KAWAkEY Fall/Winter 2024
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
