Paris 2024 Olympics: Unveiling the French Team’s Outfits by Stéphane Ashpool
by Adriano Batista
Stéphane Ashpool unveiled the complete imagery for the French Olympic and Paralympic teams’ attire for the upcoming Paris 2024 Olympics. The collection is a homage to the French athletes and the city of Paris, which nurtured Ashpool’s growth and creativity.

Ashpool’s work celebrates the diversity and unity inherent in France’s sports, cultures, and generations. Crafted by Le Coq Sportif, the collection aims to mirror France’s spirit at the Paris 2024 Olympic Games.
The outfits feature a blend of materials and colors, symbolizing a new flag born from the traditional blue, white, and red. This fusion results in a fresh and vibrant color palette, adding a modern twist to the athletes’ attire. The gradience of these colors adorns the French athletes’ uniforms across various occasions:
Village Outfits: Athletes will don ecru outfits adorned with gradient patterns that symbolize the journey to triumph. These eco-friendly fleece garments are the product of two years of sustainable development, minimizing environmental impact.
Podium Outfit: The podium attire shines in brilliant ecru, representing purity and grace, designed to accentuate the medalists’ achievements with a subtle, elegant luster.
Training Outfits: Reflecting the vigor of preparation, the training outfits incorporate dynamic patterns that emulate the athletes’ physical exertion. These synthetic garments are tailored for maximum breathability and flexibility, perfect for the rigors of training.
Competition Outfits: During the over 60 Olympic and Paralympic events, ranging from breakdancing to judo and para-weightlifting, athletes will wear competition outfits that are a testament to two years of collaborative development with sports federations. These uniforms proudly bear the national colors and Ashpool’s signature gradience on the shoulders.
Check out the collection below:










































The entire collection is available at the official Paris 2024 and Le Coq Sportif stores, inviting everyone to partake in the Olympic spirit.
Kartik Research and S.W.C Join Forces for an Exclusive Capsule Collection
KAWAkEY Fall/Winter 2024
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.