KALEOS Celebrates 10 Years of Evolution with a New Spring/Summer Collection
by Adriano Batista
Eyewear brand KALEOS is marking its 10th anniversary with a new Spring/Summer collection that honors the passing of time and the wisdom acquired through the ages. The collection, aptly named ODE TO THE PASSING OF TIME, is a living retrospective of the brand’s journey, a visual feast of shapes, and the biggest collection ever in its history.
The collection features 42 new styles, ranging from sunglasses to optical frames. Each style is a chapter, a story told through contours, angles, and curves, that reflects the brand’s evolution and creativity over the past decade. From the reinterpreted classic to the avant-garde, the collection is a tribute to the shape diversity that has defined KALEOS’ journey.
The collection also pays homage to the fundamental aspects of the brand’s identity: the beautiful shape and the sensitivity to beauty. To enhance the concept of beauty in the passing of time, the brand has chosen elderly models for its advertising campaign, who visually interpret the brand’s intention to glorify maturity in its beauty.
Check it out below:
KALEOS is a brand that has been and will continue to be marked by innovation, the exploration of style, identity, and the course of different eras. But above all, the commitment to constant progress. Discover the new collection now at www.kaleoscollection.com
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