adidas Skateboarding by Paradigm Capsule Collection
by Adriano Batista
Co-designed by Paradigm co-founder Theo Constantinou, the adidas Skateboarding by Paradigm footwear and apparel capsule aims to be as sustainable as possible, aligning with adidas’ ambitions towards ending plastic waste while creating products that are built to last. The collection features the Three Stripes’ eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean Plastic.
The capsule features six unique pieces including the Gazelle ADV by Paradigm, an updated take on the brand’s heritage classic. Informed by a 1970s classic aesthetic, the model is built for skateboarding with ADV performance features. Rounding out the footwear’s design is the Paradigm mission statement that can be found on the back of the tongue label.
The apparel and accessories offerings include the Paradigm Track Jacket and Track Pant, Paradigm Tech Shell, Paradigm Jersey and the Paradigm Tote Bag, a packable bag that complements the rest of the capsule.
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