Artem Shumov Spring/Summer 2022
by Eduardo G.
Russian menswear designer Artem Shumov presents his new Spring-Summer 2022 collection.
“As always I try to reflect on my life through design. It helps me to accept reality, especially now, when we have so many new rules and restrictions. A city boy picking apples on a farm – this is the mood of this collection. Mixing styles, colors, fabrics with no judgment, but pure joy from the process”. – Artem Shumov
After taking a mental health break and spending it in the countryside of Russia, the designer focuses his creativity on bright colors, handcrafted fabrics and mixing different styles up.
The collection combines vinyl leather coats with tracksuits, classic suits with denim overalls and farm boots. Basic shades of blue, gray and white with the popping of electric lavender and muted fuchsia are featured in various textures: soft knitwear, dense denim, translucent silk and smooth linen.
The lookbook styled with huge fishing boots, real carrots and wildflowers refers to the countryside and emphasizes the bright, bold and fun mood of the new collection.
Artem Shumov is a menswear brand established in Russia. Artem is the winner of several international design contests. In 2012 famous American designer, Thom Browne inspired Artem to create his own label after seeing Shumov’s drafts for the men’s line. In recent years Artem Shumov has become one of the most popular menswear designers in Russia doing 3 seasons at Aurora Fashion Week Russia and then 4 seasons at Mercedez-Benz Fashion Week Russia. Capsule collections were also featured at Tranoi Showroom in Paris and at International Fashion Showcase in London. Artem Shumov has collaborated with well-respected Mariinsky Theatre and Russian football club Zenit. After spending 8 years in Shanghai teaching at Istituto Marangoni Artem has moved back to Moscow and continued his academic career as well as working for his own brand. Artem Shumov is currently presented in Moscow (GUM, Section), St. Petersburg (JNBY) and Shanghai (TalkLess).
@artemshumov
Credits:
Photographer: Ardonsky @ardonsky
Stylist: Yung Ning Kang @uningkang
Muah: Gaia Khachikyan @cette_girl
Model: Kirill @kid_bykovskii
Júlia G Escribà: Utopia
Rainbow
For LIVE FROM EARTH and Nike, the first official collaboration is a reason to throw a party
For those seeking to build an autumn wardrobe with pieces that last, this first look provides a strong and wearable starting point.
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
