10 Years of Weekday Zeitgeist t-shirts
by Eduardo G.
Every single week for the past 10 years, Weekday has been creating printed t-shirts that reflect current events and topics that popular culture and our community are engaging in at the moment. The project is called Zeitgeist and to celebrate its 10-year anniversary, Weekday has come up with a way to preserve a selection of the most iconic t-shirts to help future generations understand our times.

“We think the Zeitgeist t-shirts are much more and deserve to stand the test of time and live beyond our lifetime.” – said Anna Norling – Head of Design at Weekday.
“We’ve put a selection of ten of the most popular Zeitgeist prints into steel boxes, designed to last for up to 3000 years. This way, the t-shirt prints will be preserved for future generations and maybe even visitors from outer space that are interested in what occupied the minds of people in the 2010s.
We’re putting the boxes in the hands of Zeitgeist fans we call “The Zeitgeist Guardians”. To become a guardian, you must sign a contract promising to keep the box for the rest of your life and pass it on to an heir who can continue the mission.”
If you want to be one of The Zeitgeist Guardians, you can apply writing a DM to @weekdayofficial and tell them which Zeitgeist t-shirt print and why you believe is the most important to preserve for the future generations.

Zeitgeist Week 48. Nude Revolution. (2011)
Egyptian blogger Aliaa Elmahdy sparked a global uproar after she posted a photo of herself naked – declaring an act of rebellion against Egypt’s conservative culture. Liberals feared that Elmahdy’s actions would hurt their prospects in the parliamentary election starting that week.

Zeitgeist Week 51. My choice. (2012)
One of the most repeated quotes of the year was by Lisa Brown, a U.S. state representative who when arguing for woman’s rights said, “And finally, Mr. Speaker, I’m flattered that you’re all so interested in my vagina, but ‘no’ means ‘no’.

Zeitgeist Week 3. The Revolution. (2013)
This week, most of us realized that not even this year was the year of wheatgrass, raw food and training.

Zeitgeist Week 48. Break the Internet. (2014)
Kim Kardashian may have failed to #BreakTheInternet the previous week, but she did have us all talking about her bootylicious photo shoot.

Zeitgeist Week 34. Facebook Blues. (2015)
A study found that teens who use social media sites for two hours or more per day are significantly more likely to suffer from poor mental health, psychological distress, and suicidal thoughts.

Zeitgeist Week 23. Make Empathy Great Again. (2016)
Are people less empathetic than they used to be? Studies at this time found a decline in empathy among youth.

Zeitgeist Week 33. Make London Europe Again. (2017)
Weekday opened its first store in London, August 18th 2017.

Zeitgeist Week 4. I’m Sorry. (2018)
Drake just surprised the world with a new EP titled Scary Hours. He addresses two key themes: the arc of his career and the lifestyle that comes with it.

Zeitgeist Week 50. The Art World Goes Bananas. (2019)
Days after Italian artist, Maurizio Cattelan’s overripened duct-taped banana work went viral, the art piece saw a splitting new development: a man actually ate the real-life $120,000 banana stuck to the wall at Art Basel in Miami. Three buyers bought the limited-edition pieces of the banana art last week.

Zeitgeist Week 11. Wash Your Hands. (2020)
One of the best ways still of preventing the spread of the coronavirus is washing your hands. Here’s the proper way to do it.
More at www.weekday.com
Introducing C4RP3T4
UMBRO presents its FW21 Lifestyle Campaign
French fashion house CELINE joins the Osaka-Kansai 2025 World Expo with its temporary exhibition “CELINE MAKI-E”.
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.