Until September 17th, in conjunction with Milano Design Week, Gucci will open a very special temporary store in Milan, at Via Manzoni 19: a space where the fairy tale comes true. The store is Gucci’s bet on traditional Italian stationery, full of unexpected surprises and suspended in a fantasy setting. True to the ‘room of curiosities’ inspiration that underlies the entire Gucci Lifestyle collection, creative director Alessandro Michele envisioned Gucci Cartoleria as a traditional shop and as an enchanted hideaway: around every corner there is a spell waiting to be discovered, transforming it into a place to explore and examine. Visitors can find flying notebooks, chess boards that play with themselves, enchanted objects, endless bookcases, micro-apartments for mice with Gucci furniture. It is Lifestyle, of course, but not what you usually imagine.
In perfect harmony with the spirit of the collection, the campaign to celebrate its launch reveals dreamlike images where wonders and enchantments reign. The photographs and video were taken by Max Siedentopf in Tuscany, at Castello Sonnino, a 16th-century fortress built by the Medici family. As if by magic, everything is transported to a fluid universe, where nothing is what it seems and unpredictable eccentricities can appear anywhere. Notebooks flutter like birds, pencils sprout like flowers, pencil boxes turn into volcanoes that in their eruption spew out clouds of vibrantly colored smoke; reflections and visual distortions make one doubt whether what one sees is real or not. The pastimes materialize in a dream world in which the houses of cards acquire an enormous size, and the games of backgammon are interrupted by a parade of snails. Everything is upside down and turned upside down like in Alice in Wonderland: the bedtime ritual takes place outdoors in green meadows with pajamas, pillows, eye masks and slippers printed in the beloved Gucci designs. In this lyrical and fascinating atmosphere, viewers cross the threshold into another dimension.
The Lifestyle collection will also be available starting September 10 at select Gucci boutiques and on Gucci.com.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
