Marine Serre Fall/Winter 2020
by Anna Barr
“The sleeper must awaken” – Frank Herbert
Marine Serre known for her futurewear aesthetic amongst hybrid fashion full of cultural influences and codes expanded to menswear and even children’s wear during Paris Fashion Week for Fall Winter 20/21 with her collection “Mind Melange Motor”. Since becoming the youngest winner of the prestigious LVMH Prize in 2017, she has gathered a cult following. In the front row were celebrity fans from A$AP Rocky, Soko to Naomi. For her ever-growing fan base, she decided to live stream the show which also made sense for someone who is looking for solutions in an industry that is known for not being sustainable. While many designers opted for this format in order to buy and see now, it is clear that for Serre, it’s more to share her world as much as it is to avoid unnecessary travel.
Cult-like references to Frank Herbert’s Dune, the iconic book which explores ecosystems that face harsh climate changes and a utopian nightmare future made up suppressed technology except for the mind, where present. The timing isn’t too far off, especially with the reboot film adaption coming out this fall.
The question is, how would you dress as a wandering psychedelic tribe against an unexpected climate. Serre offers up sculpted shoulders among tailored pieces of upcycled tapestries and carpets, dug-up denim, faux fur for hunters-gatherers, hound’s-tooth, re-shaped Nordic knits, and acid colored silk scarves. It is worth noting the tribe expanding to children. It is the children that will live with the consequences of our consumer society, especially when children grow so quick and the majority of clothing options are disposable. While not affordable to many kids and teenagers, what they can take away from it is the concept of new luxury, one where they can gather and hunt old fabrics and give them a new life armed with scissors, needles, and thread. On a final note, pieces sure to be a hit with hype beasts everywhere include an expansion to her eyewear and baseball caps continuing her affair with approachable accessories.
Kenneth Ize FW20 Backstage!
KOCHÉ FW20 Backstage!
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
CAMPERLAB has turned its attention back to one of its own icons. For Fall/Winter 2025, the brand presents a new interpretation of its Eki boat shoe.
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Courrèges partners with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.
YSL Beauty introduces Myslf L’Absolu as more than a new fragrance. It is presented as an elevation of feeling.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
PUMA and Colm Dillane of KidSuper are back with a new collection.
As Wax London approaches its tenth year, it is taking a moment to look back with its new Fall/Winter 2025 collection, called “Rewind and Reclaim.”
Fashion often lives in expected places. On runways, in glossy editorials. MANC’s new monogram tote collection chooses a different setting.
For its Fall/Winter 2025 collection, Alpha Industries makes a deliberate return to the starting point. This is a reset. A return to base.
For Viviano’s Spring/Summer 2026 collection, the focus is on the space between definitions.
For Fall 2025, Fear of God has released a short film created in collaboration with the filmmaker Hype Williams.
Some stories exist on the margins. They are found in the textures of what is left behind, in the narratives often excluded.
Diesel x Eastpak is a fusion of experience, made to be a reliable partner for any journey.
Some logos are a shared memory. The specific grey of a first console, the four familiar symbols, the typeface of a loading screen.
We talked to Dutch DJ Mau P before he started his DJ set for the Baddest Behaviour party at Pacha Ibiza.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
