“We believe in the artists, the free spirits, the era definers. The self-expressors. The boundary pushers. We believe in the rule breakers who defy expectations. We believe in making music, moments and memories. And that the future is yours.”
For its new season campaign, Bershka traveled to London’s coolest boroughs and beyond to find the up-and-comers: the new talent shaping the future of culture in the UK. The artists. Style breakers. Rhymers. Dancers. Thought provokers. The darers.
Through their different forms of self-expression – from writing and performing to modelling and activism – these 13 movers and shakers have earned street-cred, audiences and followers around the world.
They embody the energy, open-mindedness, and the honesty of their generation. And by being genuine, believing in themselves, putting themselves out there, and staying one step ahead, they are engaging with like-minded people who share their beliefs.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
