adidas presents Paul Pogba by Jürgen Teller
by Adriano B.
This June, as football’s UEFA European Championships return to France—for the third time ever and the first since 1984—all eyes are on the in-demand French-born footballer Paul Pogba, including those of famed German photographer Juergen Teller.
To capture the kinetic energy and passionate connection between athletes and their fans, adidas has commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still-life photography in the build-up to the tournament. The result: a raw, intimate portrait of the player—one of 21st-century football’s most dynamic and exciting personalities—and a rare fusion of art, fashion, and sport.
This photography project marks the latest collaboration between Pogba and adidas, who signed the 23-year-old star player for a long-term partnership in March of 2016. At the time, Pogba was quoted as saying: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.” He also added: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me.”
Pogba’s adidas collaboration includes co-created product, beginning with his first boot: an exclusive laceless ACE 16+ PURECONTROL model in Pogba’s favorite colors of black and gold. An extremely limited number of pairs of the special boot will be produced and given exclusively to the player. The boot features a matte black upper and gold sole plate, with the iconic three stripes detailed in gold. The insole carries a special message that speaks to the heart of adidas and Pogba’s partnership: “I’m Here to Create.”
#SONARLIVE
Givenchy Fall/Winter 2016 Campaign
Syndicate continues to innovate by integrating themes of survival, resilience, and the complex emotions involved in modern relationships.
A collaboration between Dior, the Chanakya School of Craft, and Indian artists Madhvi and Manu Parekh.
Embark on a sensory journey to the Italian Riviera with Neroli Portofino Parfum by Tom Ford.
The Untitlab® FW24 collection is all about embracing the spirit of adventure and the joy of discovery.
This content is part of our latest print issue. You can order your copy at www.fuckingyoung.es/store
Inspiration is a strange creature. You never know where it lives, where it can hide and many times, it appears in… »
The exhibition has been organized by 10-Corso-Como and curated by Alessio de’Navasques.
The wardrobe consists of four pieces, including a leather jacket, a crisp-finish trucker, a matching pair of jeans, and a leather belt.
The campaign celebrates six iconic ambassadors, each embodying audacity, creativity, and self-confidence—the essence of Lacoste.
The collection is a mix of unisex pieces that carry CAMPERLAB’s unique stamp. I
Welcome to Gucci Lido, where luxury meets leisure, and every piece whispers of sun-soaked days.
Smith crafted this collection in a small, personal space, proving that you don’t need a big studio to make something special.
The organization in charge of the LVMH Prize, the most important in the fashion industry for emerging designers, has announced the finalists.
Summer’s around the corner, and Maison Kitsuné teamed up with Vilebrequin to bring a fresh vibe to your holiday wardrobe.
Billionaire Boys Club EU’s Pre-Fall 2024 collection is here, and it’s all about blending outdoor vibes with street-ready style.
PANTALON and Neumann Paper team up to launch a unique line of aromatic papers, blending urban skate culture with the art of fragrance.
We talk to Kristopher Cantu, founder and creative director of the knitwear clothing brand that has taken social media by storm, Knitwrth.
UNNA dropped a new line of running gear that’s all about comfort and keeping things light.
It’s a story of rescue, reinvention, and relentless dedication to sustainability.
During the Balenciaga Summer 2024 Venice installation, 14 distinct styles of the coveted Rodeo Bag await customers.
Antoine at Humankind Mgmt photographed by Schaël Marcéus and styled by Keegan Lathe-Leblanc, in exclusive for Fucking Young! Online.
Japanese fashion house Comme des Garçons presents a collection of wallets with Denim Tears, the brand founded by Tremaine Emory.
Jacquemus unveiled the campaign for its “LE MARIAGE” collection, photographed by Oliver Hadlee Pearch and styled by Katie Burnett.
Whether you need a statement piece or a functional accessory, the Tres table collection offers both, blending art with everyday use in a simple yet sophisticated way.
Dior Men is introducing a new capsule collection that brings a contemporary twist to its classic Cannage pattern.
French fashion house Jean Paul Gaultier announces its next RTW collaboration with designer Shayne Oliver.
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
American brand Aimé Leon Dore presents its Spring/Summer 2024 campaign called “The World’s Borough”.
American fashion and sports companies Bode and Nike jointly design a clothing collection.
Japanese fashion house Comme des Garçons, creatively directed by Rei Kawakubo, presents its first collection of Made in Italy handbags.
The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.