11BYBBS New York Store Opening
by Adriano Batista
One year after the successful opening of Boris Bidjan Saberi’s first namesake flagship store in New York, the brand’s team designed and launched the first store for the 11 by Boris Bidjan Saberi line, housed in the basement beneath the mainline boutique at 494 Greenwich Street in West Soho. Entrance is gained through an unmarked and secretive speakeasy style staircase. The store officially opened on Boris’ birthday of September 11th, 2015, during New York Fashion Week.
The 11 by Boris Bidjan Saberi line was conceived 3 years ago with the intention to create functional and durable clothing for daily use. The brand follows in its forebearers footsteps by challenging itself with continuous experimentation with patterns and treatments, graphic applications and techniques, and constant research and innovation with fabrics.
The 1,500 square foot underground store features a futuristic yet minimal design, setting the perfect backdrop for the technical and functional nature of the garments it houses. Polished concrete floors reflect in mirrored center pillars, industrial LED lighting bars illuminate the highly contrasted monochromatic space.
Industrial elements are repurposed, black chain link fences become dressing rooms and form a wall for displaying the waterproof and airtight bags and packs. Steel pipes hung from the ceiling are coated in heavily texturized black paint and become clothing racks that wrap throughout the space.
The store will house the most complete selection of the brands menswear, technical outerwear and accessories. The store will also exclusively feature the 11 MASTER NUMBER collection, a range of 11 black garments from T-shirts to technical jackets, with the master number graphic applied in reflective and black ink prints. To commemorate the opening, a skate deck was designed and issued in a limited edition of 111 pieces, with the 11 logo split across two decks, when assembled in a diptych the logo is completed.
494 GREENWICH, NEW YORK, NY 10013
OPENING HOURS M-SAT 12-7PM, SUN 1-7PM
CALL OR TEXT 917-251-0570
KYE SS16 Backstage!
Eliran Nargassi Fall/Winter 2015 Campaign
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
