Birkenstock launches its first 1774 collection. Birkenstock’s storied heritage dates back to 1774, in which founder Johann Adam Birkenstock is listed as a cobbler in the church archives of the German village of Langen-Bergheim. Throughout the 19th century, Birkenstock grew to become one of the most esteemed names in footwear, kindled by the development of the flexible insole in 1896 and the signature moulded cork footbed in the 1930s. Today, the label offers over 40 sandal styles and oversees collaborations with the likes of Rick Owens in its coveted 1774 series, which sees classic styles interpreted in new ways.

The collection is exclusively available until Feb 29 at Matchesfashion and will release globally on March 1 and will be available at