11BYBBS New York Store Opening
by Adriano Batista










One year after the successful opening of Boris Bidjan Saberi’s first namesake flagship store in New York, the brand’s team designed and launched the first store for the 11 by Boris Bidjan Saberi line, housed in the basement beneath the mainline boutique at 494 Greenwich Street in West Soho. Entrance is gained through an unmarked and secretive speakeasy style staircase. The store officially opened on Boris’ birthday of September 11th, 2015, during New York Fashion Week.
The 11 by Boris Bidjan Saberi line was conceived 3 years ago with the intention to create functional and durable clothing for daily use. The brand follows in its forebearers footsteps by challenging itself with continuous experimentation with patterns and treatments, graphic applications and techniques, and constant research and innovation with fabrics.
The 1,500 square foot underground store features a futuristic yet minimal design, setting the perfect backdrop for the technical and functional nature of the garments it houses. Polished concrete floors reflect in mirrored center pillars, industrial LED lighting bars illuminate the highly contrasted monochromatic space.
Industrial elements are repurposed, black chain link fences become dressing rooms and form a wall for displaying the waterproof and airtight bags and packs. Steel pipes hung from the ceiling are coated in heavily texturized black paint and become clothing racks that wrap throughout the space.
The store will house the most complete selection of the brands menswear, technical outerwear and accessories. The store will also exclusively feature the 11 MASTER NUMBER collection, a range of 11 black garments from T-shirts to technical jackets, with the master number graphic applied in reflective and black ink prints. To commemorate the opening, a skate deck was designed and issued in a limited edition of 111 pieces, with the 11 logo split across two decks, when assembled in a diptych the logo is completed.
494 GREENWICH, NEW YORK, NY 10013
OPENING HOURS M-SAT 12-7PM, SUN 1-7PM
CALL OR TEXT 917-251-0570
KYE SS16 Backstage!
Eliran Nargassi Fall/Winter 2015 Campaign
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.