11BYBBS New York Store Opening
by Adriano Batista
One year after the successful opening of Boris Bidjan Saberi’s first namesake flagship store in New York, the brand’s team designed and launched the first store for the 11 by Boris Bidjan Saberi line, housed in the basement beneath the mainline boutique at 494 Greenwich Street in West Soho. Entrance is gained through an unmarked and secretive speakeasy style staircase. The store officially opened on Boris’ birthday of September 11th, 2015, during New York Fashion Week.
The 11 by Boris Bidjan Saberi line was conceived 3 years ago with the intention to create functional and durable clothing for daily use. The brand follows in its forebearers footsteps by challenging itself with continuous experimentation with patterns and treatments, graphic applications and techniques, and constant research and innovation with fabrics.
The 1,500 square foot underground store features a futuristic yet minimal design, setting the perfect backdrop for the technical and functional nature of the garments it houses. Polished concrete floors reflect in mirrored center pillars, industrial LED lighting bars illuminate the highly contrasted monochromatic space.
Industrial elements are repurposed, black chain link fences become dressing rooms and form a wall for displaying the waterproof and airtight bags and packs. Steel pipes hung from the ceiling are coated in heavily texturized black paint and become clothing racks that wrap throughout the space.
The store will house the most complete selection of the brands menswear, technical outerwear and accessories. The store will also exclusively feature the 11 MASTER NUMBER collection, a range of 11 black garments from T-shirts to technical jackets, with the master number graphic applied in reflective and black ink prints. To commemorate the opening, a skate deck was designed and issued in a limited edition of 111 pieces, with the 11 logo split across two decks, when assembled in a diptych the logo is completed.
494 GREENWICH, NEW YORK, NY 10013
OPENING HOURS M-SAT 12-7PM, SUN 1-7PM
CALL OR TEXT 917-251-0570
KYE SS16 Backstage!
Eliran Nargassi Fall/Winter 2015 Campaign
Chino Amobi’s new project, “Eroica II: Christian Nihilism”, marks a striking and deeply personal return from an artist known for expanding the edges of sound, image, and storytelling.
The work is part of the brand’s ongoing research into biomimicry, material science, and textile technology.
Arts of the Earth at the Guggenheim Museum Bilbao is an ambitious exhibition on humanity’s shifting relationship with our planet, soil, and biodiversity.
We talk to Callum Eaton about tension, humour and the objects that inspire his new exhibition.
Denim Tears has launched its own proprietary line of denim, titled DENIM TEARS DENIM BY DENIM TEARS.
Inspired by the folklore and spirit of flamenco, the collection captures the movement and emotion of the dance through silhouettes, contrasts, and details.
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
We put together this last-minute holiday gift guide built around the things we actually love to give (and receive).
Jack Archer photographed and styled by Julian Freyberg, in exclusive for Fucking Young! Online.
Ten pieces that say: You tried to erase us. Here we are anyway. And we’re making clothes loud enough to wake the whole city.
There’s a quiet light that runs through Óscar Casas’ work, an energy that feels both instinctive and deliberate, like someone who has learned to move between dream and reality with ease.
Heron Preston has officially relaunched his namesake fashion label.
Bosco travels with an analog camera not just to document places, but to understand them.
Casablanca presents its Resort 2026 campaign, shifting its focus to Los Angeles.
Out of Australia’s sticky summer nights comes Full Flower Moon Band — a name that’s gone from whispered cult obsession to one of the country’s most ferocious live exports.
The project offers a perspective on transformation, giving a second life to materials shaped by use in motorsports.
Together with Olivia and Ouriel, we met up in Paris to discuss creativity, criticism and the importance for artists to collaborate.
For the Louis Vuitton Pre-Fall 2026 collection, Creative Director Pharrell Williams turns his focus to Central Park in New York.
Moncler Grenoble presents its Fall/Winter 2025 collection, uniting high-performance design with metropolitan style for modern mountain life.
The McQueen Spring/Summer 2026 Pre-Collection is set against the backdrop of Eltham Palace.
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
