11BYBBS New York Store Opening
by Adriano Batista
One year after the successful opening of Boris Bidjan Saberi’s first namesake flagship store in New York, the brand’s team designed and launched the first store for the 11 by Boris Bidjan Saberi line, housed in the basement beneath the mainline boutique at 494 Greenwich Street in West Soho. Entrance is gained through an unmarked and secretive speakeasy style staircase. The store officially opened on Boris’ birthday of September 11th, 2015, during New York Fashion Week.
The 11 by Boris Bidjan Saberi line was conceived 3 years ago with the intention to create functional and durable clothing for daily use. The brand follows in its forebearers footsteps by challenging itself with continuous experimentation with patterns and treatments, graphic applications and techniques, and constant research and innovation with fabrics.
The 1,500 square foot underground store features a futuristic yet minimal design, setting the perfect backdrop for the technical and functional nature of the garments it houses. Polished concrete floors reflect in mirrored center pillars, industrial LED lighting bars illuminate the highly contrasted monochromatic space.
Industrial elements are repurposed, black chain link fences become dressing rooms and form a wall for displaying the waterproof and airtight bags and packs. Steel pipes hung from the ceiling are coated in heavily texturized black paint and become clothing racks that wrap throughout the space.
The store will house the most complete selection of the brands menswear, technical outerwear and accessories. The store will also exclusively feature the 11 MASTER NUMBER collection, a range of 11 black garments from T-shirts to technical jackets, with the master number graphic applied in reflective and black ink prints. To commemorate the opening, a skate deck was designed and issued in a limited edition of 111 pieces, with the 11 logo split across two decks, when assembled in a diptych the logo is completed.
494 GREENWICH, NEW YORK, NY 10013
OPENING HOURS M-SAT 12-7PM, SUN 1-7PM
CALL OR TEXT 917-251-0570
KYE SS16 Backstage!
Eliran Nargassi Fall/Winter 2015 Campaign
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
Milko Boyarov has unveiled the campaign for his “Core” jewelry collection, photographed by Ivan Ivanov.
Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism.
The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
Alberto Brown photographed by Javier Atienza and styled by Reyes Campos García & Álvaro Kasto, in exclusive for Fucking Young! Online.
Trashy Clothing and Olive Odyssey have announced a collaboration centered on Palestinian craft and land.
Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
DAVID CATALAN unveiled its Fall/Winter 2025 campaign, photographed by Dulce Daniel and styled by Alexandra P. Soler.
New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
