Versus Versace unveiled its Spring/Summer 2017 campaign featuring ZAYN photographed by Gigi Hadid. The images were captured by Gigi on iPhones and digital cameras, giving each shot an immediate intimacy and energy.
“It was sick to work with Versus. Dontella is a G. It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June.” – said ZAYN
Shot throughout an evening hanging out in a suite at the legendary Chateau Marmont in Los Angeles, the images are a raw, honest and revealing study of relationships, friendships and the passions of the Versus tribe.
“The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.” – said Donatella Versace
The Spring/Summer 2017 campaign precedes the ZAYN x VERSUS capsule collection, which will be revealed in June and then immediately available to buy.
In total, Sónar 2017 will feature more than 140 performances across 9 stages, including brand new shows from Justice, Arca (live) & Jesse Kanda (av), Soulwax, DJ Shadow, Nicolas Jaar, Moderat, Eric Prydz, De La Soul, Anderson.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.