Yii unveiled its SS15 “The Bit Eater” lookbook, featuring Filip Ursulica at Wu Models photographed by ZhongLin. Inspiration for this season draws from the comorbidity between eating disorder and depression to 8 Bit art, memory addressing each image.
They may have its own palette, but the colours in each image will be remapped into a single palette. Having the idea in search of hope for the anorexics possessed with various patterns that provides comfort. Obsession with calories and fat content of the food, food restrictions to food rituals, such as diminishing food into the tiniest possible pieces, refusing to eat around others or discarding food. Perhaps it is a sarcastic way to diss at them, or a friendly approach to portray food as a less destructive companion. Ironically, they are presented in a manner that is supposed to be simply tameable and digestible.
Art Direction: Yii & ZhongLin Assistant: Riri Tan Hair: Juno Ko Make-up: Alicia Tan
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.