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Yohji Yamamoto unveiled his Spring/Summer 2014 collection for Y-3 during New York Fashion Week. This season, Y-3 gets graphic with renowned art director Peter Saville, whose hyper-colorful designs form the basis of a collection inspired by digital noise and named “Meaningless Excitement.” The title is both a critique and celebration of Internet culture—its heights and depths—as well as the relentless pursuit of the next big thing.

Another highlight of the collection was the pioneering of a breakthrough fabric concept: retro-reflective technical knitwear, in which seemingly simple sportswear staples in fact emit light. These pieces were embedded with hidden messages seen only under specific light conditions—like that of a camera’s flash—creating a playful, unexpected home for Saville’s rebellious graphics.