As part of the Spring/Summer 2013 campaign, Y-3 created an Interactive Film, featuring a study of movement, distortion and transformation. Through a cutting edge interactive online interface located on the Y-3 website, the user will be able to engage with the video content and through manipulation of sound and image will compose their own audio-visual piece of art in real-time. All at the fingertips of the composer, the film pieces are distorted and deconstructed, mirrored and stretched, echoed and multiplied in kaleidoscopic patterns. Simultaneously the ambient music transforms within the synthetic experience.
Y-3 commissioned Tim Hecker, noted as one of the most preeminent figures currently making ambient music, to compose an original work exclusively for the Spring/Summer 2013 interactive video. By incorporating the audio-visual arrangements ACNE, Y-3’s digital lead agency, conceptualized and crafted responsive, dynamic effects and created the full experience. While choosing the film clips and experimenting with the audio-visual effects the composition can be recorded and shared online. The result is always unique and unexpected.
This season the German-born label MCM, founded in Munich 1976, has expanded on its heritage in travel accessories to become an all-encompassing lifestyle brand. A full men’s and women’s ready-to-wear collection sits alongside the signature… »
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