In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming oppositescombining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. The campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany.
Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.
Forget what you heard, break the chains of society, attack the block and smear it with the screams of rampant change. It’s armageddon time! And it has never tasted better. Any takers to lead this revolution? Indeed, we found some…. »
In Portuguese, the phrase “sacana” can mean different things, depending on the context. It can translate to “rascal” or “bastard”/”fucker”. It’s not uncommon for a Grandmother to playfully refer to their grandchild as a “sacana” when the child… »
Converse is 100 years old now and they will celebrate with a lot of new features this season. One of them, inspired by the iconic Chuck family. For the Chuck Modern Colors, the brand has rescued some… »