Y-3 Spring/Summer 2013 Campaign
by Adriano Batista
In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming oppositescombining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. The campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany.
Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.
Givenchy Spring/Summer 2013 Campaign Preview
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