In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming oppositescombining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. The campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany.
Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.
Grimaud Leclercq is a Master student at La Cambre (Brussels). His collection, captured on film by Margaux Nieto, is a combination of the classical menswear wardrobe and the universe of american housewives.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.