Following the announcement of Pharrell Williams’ co-ownership earlier this month, G-Star RAW and Pharrell launch the RAW for the Oceans collection for Spring/Summer 2016.
As the first global denim brand to use recycled ocean plastic in its clothing, G-Star RAW, through its partnership with Bionic Yarn, has transformed over 2 million single use plastic containers collected from ocean shorelines around the world into RAW for the Oceans clothing.
With this partnership, G-Star further demonstrates its commitment to sustainability as a condition for doing business. 20% of all clothing it now produces contains sustainable materials. That’s one fifth of its entire collection.
“RAW for the Oceans is a purpose made into a clothing line.” explains Pharrell Williams; Co-designer of the collection, creative director of Bionic Yarn, and now co-owner of G-Star RAW.
More than just a collection, RAW for the Oceans is a manifesto to raise awareness of the serious plastic pollution problem affecting the world’s oceans today.
For Spring/Summer 2016, the collection’s slogan WTF are you doing to my oceans? is a direct challenge to the consumer. Using the clothing to communicate, we are reminded of street propaganda written on the world’s urban walls.
The question is posed on a range of unisex t-shirts, sweats and denims. The seasonal must haves are Japanese workwear-inspired ¾ length kimonos and overcoats and to celebrate the 20th anniversary of G-Star’s iconic 3D constructed Elwood jean, Pharrell has co-designed a Limited Edition 5620 Elwood in Bionic Yarn which will drop in store on 23th February.
Doug Ordway’s photos, from the 1993 South Beach Stories book, were protagonists of the Versace exhibition curated by Sasha Bikoff on the occasion of Art Basel Miami 2019.
Director agara teamed up with stylist Vanille Verloes to create this short fashion film “Future Explorers” for the FW 19/20 “ALIEN” issue of Fucking Young!, featuring sustainable brand Phipps.
“This career has moved me to some of the biggest cities that people in North Dakota would never get the chance to see, and for that, I am truly grateful. “
“The passion I have for my work probably only came a few years after I started working on film and got to see the range of roles and projects and experiences the work could provide.”
During the Fall/Winter 2020 Dior Men’s collection, Maison Dior and Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior.
For the Givenchy Pre-Fall 2020 collection, Artistic Director Clare Waight Keller took cues from Antiquity and transposed them to modern wardrobes designed for movement.
Pito Seturidze and Gigi Tkhinvaleli shot by and styled by Dave Waldorf with pieces from Tamuna Ingorokva and Situationist, during Mercedes-Benz Fashion Week Tbilisi, in exclusive for Fucking Young! Online.
