Won Hundred Spring/Summer 2017 collection honours the spontaneous and abstract CoBrA art movement from the late 50s.
“The feeling of free expression and experimental complexity of art has enthused us to take a more raw and unisex approach to the collection.” – Nikolaj Nielsen, Founder and Creative Director of Won Hundred
In the documentary “Some kind of Monster“, a portrait of the band Metallica, drummer Lars Ulrich decides to sell items from his art collection, including paintings by the post-war avant-garde CoBrA group. This meeting between CoBrA and heavy metal inspired Nikolaj Nielsen to create a collection with a similarly unexpected mix.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.