When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they needed their shoes to be lightweight, of course. Oh, and they had to last too. In a way, they wanted everything. The tricky thing is that these four qualities are incredibly difficult to deliver in one material because they’re opposites.
Nike React foam cushioning launched in June 2017 in basketball — a sport that requires players to shift direction and speed in seamless motion and to lift off at the blink of an eye. The foam met those needs by providing a sensation that is as soft and springy as it is squishy and stable — a balance not previously seen in any other Nike basketball shoe.
To get there, Nike’s in-house chemists and mechanical engineers came together to test ingredients to see which composition would yield the perfect outcome. It was a process that demonstrated Nike’s in-house manufacturing ingenuity. After more than 400 hundred combinations of chemistry and processing, and using scientific methods to dial in on materials with certain amenable attributes, they landed the unique composition of Nike React foam.
From there, they put Nike React technology through more than 2,000 hours of testing on the feet of basketball players, where it proved to be the most durable foam and to deliver greater energy return than any other Nike basketball shoe tested. Because the runners expressed that they craved similar sensations, it was a no-brainer to take Nike React technology to running shoes.
Wondering what that feels like? Well, if you were to squeeze Nike React foam, you’d get that great cushioning sensation; and then, as you let go, you’d see the foam quickly spring back to its original shape, which is where the energy return comes into play. That translates so well to a run because as it reacts swiftly to each step, bouncing back to its original state to ensure a consistent underfoot feel stride after stride, mile after mile.
Nike React technology will be available in the new Nike Epic React Flyknit on February 22 on nike.com and at select retailers. If you don’t want to wait you can get these models on February 12 at the Nike APP. You can download it HERE!
In times of challenges and social tension, fashion can be a true means of escape. However, to earn a much-coveted aim, sometimes all you need is a little hope, passion, and dedication. And that’s exactly what I sense from Tommaso Bellini the moment we jump on the phone.
Following the first digital Paris Men’s Fashion Week for Spring/Summer 2021, designer Junya Watanabe brings us to the streets and into homes in Japan shot by Keizo Kitajima.
Rather than turning to the iconic minimalist aesthetic and redecorating my flat, I decided to spend this summer exploring the eco-luxury Swedish brand Björk and Berries.
New Balance in collaboration with brand ambassador Jaden Smith conceptualize, design and develop a new silhouette, NB for Jaden Smith Vision Racer, that is vegan friendly.
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French-based artists Bamao Yendé & Le Diouck unveiled their most recent work ‘Okocha’ a wildly infectious banger, specially written for ‘NADSAT’ – POC/LGBT+ positive compilation to be released on September 25th via Because Music.
Spanish designer Victor von Schwarz unveiled the second part of his 2020 collection inspired by an impending apocalypse ft. the new talent Oscar Buch. New colors, fit clothes. His brand keys are the combination of crafts, sewing and… »
M0xc4 reveals through his works, with painting, photography, and performance, the subjectivity of an artist who has in the human body the main source of inspiration for the conception of his art.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
