WAW like our grannies made them is a newborn brand. All designs are embroidered rather then printed, and entirely made in Italy. WAW is trying to do something based on the actual quality of the product rather than on the image of the brand.
Seven Rays launch a customisable heavy metal tee and sweat. Choose your design from one of Joe Petagno’s original artworks, name the city you were born in, and they print you a one-off authentic heavy metal tee.
SELF MADE by Gianfranco Villegas unveiled a new video for SS17 titled “Dilemma”, about the life in the suburbs of a big city, where a group of friends part of a gang are devoted to religion and to their written destiny in the streets.
This collection is all about the freedom to dress up. Martin Asbjørn takes you back to the nightlife of 70s disco scene where you dressed up for each other and preached the movement of sexual liberation and freedom of individuality.