Just as Uniforms for the Dedicated once started and evolved over time – the snowboard community and creative collective that turned into a clothing label – the excitement of great adventure remains the brand’s foundation. Originated in a close relationship with the outdoors and the lifestyles it has to offer, history has taken UFTD on the mission to create a menswear line that relates to nature’s scarce resources.
By combining timeless designs with innovative fabric structures, the aim is to make modern classics that will sustain over time. While the brand may play around concepts and experiment with fabrics and detailing, it neither looks to overstate nor waive for what is believed to make a great UFTD garment. By 2018 the goal is to solely use fabrics based on recycled or organic fibers and the latest sustainable innovations available.
In total, Sónar 2017 will feature more than 140 performances across 9 stages, including brand new shows from Justice, Arca (live) & Jesse Kanda (av), Soulwax, DJ Shadow, Nicolas Jaar, Moderat, Eric Prydz, De La Soul, Anderson.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.