Maison Martin Margiela asked artists from around the world to photograph moments close to their hearts, inspired by the ‘Replica’ fragrances, where details call upon an olfactive and sensorial intimacy, as perceptive as they are recognisable.

Join Maison Martin Margiela in continuing to create this evolving and collective memory, by sharing your photo using the #SMELLSLIKEMEMORIES hashtag on Instagram, or by contributing directly on their Tumblr.