SIMON&ME and its underlying philosophy firmly expresses what we consider perpetual design and modern aesthetics. It strips away superfluous embellishments, reducing the products to a minimum of design and unveiling the simplistic handwriting. Each piece is designed and developed with a clear aesthetic vision from scratch in Berlin. The outcome, a product that is made to fit our lives, longer than a seasonal fling and stronger than a temporary trend.
The brand was started by Simon Freund when he was only 18 years old. Now 5 years later he started a new design,new concept and new products.
Grimaud Leclercq is a Master student at La Cambre (Brussels). His collection, captured on film by Margaux Nieto, is a combination of the classical menswear wardrobe and the universe of american housewives.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.