SIMON&ME and its underlying philosophy firmly expresses what we consider perpetual design and modern aesthetics. It strips away superfluous embellishments, reducing the products to a minimum of design and unveiling the simplistic handwriting. Each piece is designed and developed with a clear aesthetic vision from scratch in Berlin. The outcome, a product that is made to fit our lives, longer than a seasonal fling and stronger than a temporary trend.
The brand was started by Simon Freund when he was only 18 years old. Now 5 years later he started a new design,new concept and new products.
Unlike his previous almost grotesque electronic releases, “Piel” it’s a wonderfully written composition, entirely sang in Spanish revealing to the world a much more intimate and sensitive side of Alejandro Ghersi.
#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. Diesel wants to tear down these walls showing that a brighter and exciting tomorrow is possible.
After a couple of years going there, we already know what to expect: an eclectic mix of new menswear brands and established ones, great food, cool people and cool parties. But still, there’s always something exciting and new.
As a sequel to the successful graduate collection ‘My Russian Symphony – Youth Prisoners‘, Harry Xu Fall/Winter 2017 ‘Jarylo Reborn‘ continues to explore the theme inspired by Michael Chelbin’s photography.