senhor PRUDÊNCIO can be defined as the personification of a traditional Portuguese shoemaker from the 50’s in the communication and branding era. Associated to the know-how of other times and to a country where the shoe production is kept has a characteristic of quality, senhor PRUDÊNCIO assumes a 100% Portuguese product. GURI – that names the collection – is the teller of a story that is not part of, only observes. The information for the development of the collection relies on memories reported by Guri. Memories of a common kitsch environment of the generation of freedom from the 80’s in Portugal, the idolatry of brands, the non-sense in coordinating garments and the over-design. The collection explores the dialogue between sporty and formal. The classical construction of shoemaking is used in order to assign the products a neo-sporty look. This season the brand offers shoes, bags, a line of small leather goods, belts and gloves. The selection of materials starts from the intention to assign texture to products and an aesthetic that revisits the hi-tech materials characteristic of the garments from then.
GURI LIMIT.ED. is the first signed and limited edition of senhor PRUDÊNCIO and it’s a three pieces line done in collaboration with the Portuguese illustrator Lara Mendes. These pieces represent in a short message the concept of the season.
Bernhard Willhelm SS17 presents a visual manifestation that brings us back to the roots of Western Civilization as a commentary on present day humanity and projection on one’s existence while going rafting inside an inner tube.
The inspiration for Matteo Lamandini‘s SS17 collection, titled “IDENTITY NOT IDENTITY“, is the underground and urban world: from the sixties British punk movement to the contemporary Berliner hipster’s one.
Inspired by Icelandic indie rock music, one of the Agnès’s favorite low-fi genres well-known for its raw and authentic music, SPORT b. brings you a combination of chic and classy collections in this season.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.