senhor PRUDÊNCIO can be defined as the personification of a traditional Portuguese shoemaker from the 50’s in the communication and branding era. Associated to the know-how of other times and to a country where the shoe production is kept has a characteristic of quality, senhor PRUDÊNCIO assumes a 100% Portuguese product. GURI – that names the collection – is the teller of a story that is not part of, only observes. The information for the development of the collection relies on memories reported by Guri. Memories of a common kitsch environment of the generation of freedom from the 80’s in Portugal, the idolatry of brands, the non-sense in coordinating garments and the over-design. The collection explores the dialogue between sporty and formal. The classical construction of shoemaking is used in order to assign the products a neo-sporty look. This season the brand offers shoes, bags, a line of small leather goods, belts and gloves. The selection of materials starts from the intention to assign texture to products and an aesthetic that revisits the hi-tech materials characteristic of the garments from then.
GURI LIMIT.ED. is the first signed and limited edition of senhor PRUDÊNCIO and it’s a three pieces line done in collaboration with the Portuguese illustrator Lara Mendes. These pieces represent in a short message the concept of the season.
Donatella Versace will present the VERSACE book throughout a series of events in London, New York and Milan. Moderators include some of the most influential voices in the world of fashion, who have contributed writing the book.
The Artist for Safe Sex campaign by Schirner and Zang Foundation provides a synoptic view of one of the main norms of good sexual habits for the preservation of health – the use of condom!- by using an impressive visual.
Leo G at Metropolitan Paris photographed by Kenneth Koo and styled by Lani Elise with pieces from Rossella Jardini, SJL, Yohji Yamamoto, Andrea Crews, Tsumori Chisato, Cotélac and more, in exclusive for Fucking Young! Online.
Harris K and Brandon at Tomorrow Is Another Day, Louis Marzin at Wilhelmina and Frank shot by Trinity Ellis and styled by Mischa Notcutt with pieces from Cottweiler, for the latest issue of Seventh Man magazine.
Reflecting on the Nicopanda brand’s own DNA, Nicola’s backpack is all about fun, love, and the LGBTQ community. A symbol of universal inclusivity with its rainbow coloring and multifunctional panda head.