senhor PRUDÊNCIO can be defined as the personification of a traditional Portuguese shoemaker from the 50’s in the communication and branding era. Associated to the know-how of other times and to a country where the shoe production is kept has a characteristic of quality, senhor PRUDÊNCIO assumes a 100% Portuguese product. GURI – that names the collection – is the teller of a story that is not part of, only observes. The information for the development of the collection relies on memories reported by Guri. Memories of a common kitsch environment of the generation of freedom from the 80’s in Portugal, the idolatry of brands, the non-sense in coordinating garments and the over-design. The collection explores the dialogue between sporty and formal. The classical construction of shoemaking is used in order to assign the products a neo-sporty look. This season the brand offers shoes, bags, a line of small leather goods, belts and gloves. The selection of materials starts from the intention to assign texture to products and an aesthetic that revisits the hi-tech materials characteristic of the garments from then.
GURI LIMIT.ED. is the first signed and limited edition of senhor PRUDÊNCIO and it’s a three pieces line done in collaboration with the Portuguese illustrator Lara Mendes. These pieces represent in a short message the concept of the season.
Ria Keburia is a young Georgian Fashion Designer and curator of the Ria Keburia Gallery. Active in the Russian fashion scene, she divides her time between Paris whilst putting Georgian designers on the international scene. We… »
“What is done in the dark?…”, the title of the new PATH SS17 collection by German designer Janine Grosche, refers to the belief that everything that is hidden will eventually be brought into the open, and every secret will be brought to light.