Dior released the video for the Dior Homme Fragrance, starring Robert Pattinson directed by Romain Gavras.

Robert becomes a Dior man who defies preconceived ideas. Like his legendary precursors—Marlon Brando, James Dean, Paul Newman, Monty Clift—he embodies a certain idea of masculinity. Virility tinged with a vulnerability that makes all the difference, a sensitivity that becomes a strength.

Music by Led Zeppelin.