Yushan Li and Jun Zhou launched PRONOUNCE in 2016. The label is based in Milan and Shanghai. After having benefited from the exposure and support granted by GQ China for two seasons, the label is now standing on its own. “We had two great seasons with GQ China, but we now deal with everything from the collection to finding investors to building up the business slowly but surely.”
The Spring/Summer 2019 collection was presented at St George’s, a parish church in Bloomsbury, London, dating back to 1700s. As the show started, Iris by Wim Mertens established a rather poetic atmosphere, it was the week’s moment of salvation. The clothes too conveyed poetry, that of a trip to the Malik Ghat flower market in Kolkata, India, where scents and colours titillate one’s mind and body. It was a collection with plenty of ideas. Tailoring was on-point, with suit jackets morphing into capes for instance. There were exciting pieces such as a periwinkle shirt featuring laser cut prints, a hand scratched – you read that well – washed denim jacket, and sumptuous sand crushed velvet trousers. The bags were designed in collaboration with MINI, and the duo will release a co-creation collection in October 2018.
The designers also had the honour of unveiling Nike’s latest sneaker, the Footscape Flynit DM, but some models walked in chic calfskin slippers made by craftsmen in Shanghai. Blending the old and the new is part of the artistic language PRONOUNCE is developing. On working together, Li and Zhou confessed that “[they] fight every day!” If only all fights could end up generating the beautiful clothes they offer.
Photos by Elliott Morgan in exclusive for Fucking Young!
In 2020, nothing is as straight-forward as it seems at first, and here to prove it is Martine Rose’s latest collection – a subversive take on hyper-masculine notions appearing in sports uniforms and banker’s suits.
I’m thankful the Paris Fashion Week this is season is partially digitalized because I cannot imagine Marine Serre capturing on runway, what she just unfolded in her short fashion film Amor Fati for her SS21.
For Spring/Summer 2021, David Catalán focuses his starting point on the safari universe to an urban, contemporary approach and with references to the universe of classic menswear.
Matthew is known for his innovative techniques and designs that have captivated the fashion world and now dawns on a new era with a fresh, modern attitude for the Parisian fashion house.
Savage X Fenty will launch a brand-new capsule collection of menswear-inspired styles with menswear collection collaborator and brand ambassador, Christian Combs.
Global Talents Digital, the first world international hybrid fashion project that brings together designers and technology that gathered more than 2.5 million views on its first edition, came with its second edition this early September.
FASHIONCLASH presents the fourth edition of the Fashion Makes Sense Award, a recurring stimulation prize for a new generation of designers with innovative and sustainable ideas for the future of fashion.
After showing some of the menswear featured at the latest edition of Mode Suisse, today we bring you in exclusive the backstage photos lensed by Serafin Gerber.
Virgil wanted to create a tennis shoe with a late 1980’s and early 1990’s aesthetic; a sneaker that could be worn in a contemporary, leisurely, and everyday way. A new “instant classic.”
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
