Yushan Li and Jun Zhou launched PRONOUNCE in 2016. The label is based in Milan and Shanghai. After having benefited from the exposure and support granted by GQ China for two seasons, the label is now standing on its own. “We had two great seasons with GQ China, but we now deal with everything from the collection to finding investors to building up the business slowly but surely.”
The Spring/Summer 2019 collection was presented at St George’s, a parish church in Bloomsbury, London, dating back to 1700s. As the show started, Iris by Wim Mertens established a rather poetic atmosphere, it was the week’s moment of salvation. The clothes too conveyed poetry, that of a trip to the Malik Ghat flower market in Kolkata, India, where scents and colours titillate one’s mind and body. It was a collection with plenty of ideas. Tailoring was on-point, with suit jackets morphing into capes for instance. There were exciting pieces such as a periwinkle shirt featuring laser cut prints, a hand scratched – you read that well – washed denim jacket, and sumptuous sand crushed velvet trousers. The bags were designed in collaboration with MINI, and the duo will release a co-creation collection in October 2018.
The designers also had the honour of unveiling Nike’s latest sneaker, the Footscape Flynit DM, but some models walked in chic calfskin slippers made by craftsmen in Shanghai. Blending the old and the new is part of the artistic language PRONOUNCE is developing. On working together, Li and Zhou confessed that “[they] fight every day!” If only all fights could end up generating the beautiful clothes they offer.
Photos by Elliott Morgan in exclusive for Fucking Young!
On this edition of Mercedes-Benz Fashion Week Mexico, the project created by Daniel Herrans and Paola Palazón, presented two menswear designers: Ocelote and Manov.
Set in an underground parking lot, the location gave way to experience the technique of “Dérive” the rapid passage through varied ambiances of the city, practiced by the group of political and artistic social rebels of the mid-20th century – Situationists.
For Spring 2019, Givenchy’s streamlined, scuba-inspired JAW bag for men is gliding into fine weather mode with a stark white edition and two new, smaller styles.
Designers Archie Dickens, Federico Protto, Pu Tianqu, Saskia Lenaerts, Victor Huarte and Vitor Antunes, showed their collections at the SANGUE NOVO platform, during Moda Lisboa.
Patrick de Padua showed a Spring/Summer 2019 collection featuring deconstructed silhouettes between fair and oversized, as well as overlapping of materials, in an assumed streetwear/sportswear DNA.
The style has been created through the overlaying of multiple references, divided between a return to formal wardrobe and a more cool attitude in relation to self-comfort.
Kolovrat showed its Spring/Summer 2019 collection in Lisbon, featuring vivid colors, embedded in the democratic expression, “where every fabric, every pattern, every cut transports us to a life of liberation”.
Andrew Coimbra’s Spring/Summer 2019 collection explores the carefree spirit of summer in the city; lightweight, loose, and bubbling with cheeky spontaneity.
Alexandra Moura’s collection for the upcoming Spring/Summer season reinforces the history of the designer and her childhood, evoking the holidays in Trás-os-Montes, near the frontier— Vila Verde da Raia.
This Fall/Winter 2018, challenge the elements with Sky’s the Limit by Lacoste L!VE, a streetwear collection featuring unisex outerwear and warm fabrics to handle the cold winter.
