Yushan Li and Jun Zhou launched PRONOUNCE in 2016. The label is based in Milan and Shanghai. After having benefited from the exposure and support granted by GQ China for two seasons, the label is now standing on its own. “We had two great seasons with GQ China, but we now deal with everything from the collection to finding investors to building up the business slowly but surely.”
The Spring/Summer 2019 collection was presented at St George’s, a parish church in Bloomsbury, London, dating back to 1700s. As the show started, Iris by Wim Mertens established a rather poetic atmosphere, it was the week’s moment of salvation. The clothes too conveyed poetry, that of a trip to the Malik Ghat flower market in Kolkata, India, where scents and colours titillate one’s mind and body. It was a collection with plenty of ideas. Tailoring was on-point, with suit jackets morphing into capes for instance. There were exciting pieces such as a periwinkle shirt featuring laser cut prints, a hand scratched – you read that well – washed denim jacket, and sumptuous sand crushed velvet trousers. The bags were designed in collaboration with MINI, and the duo will release a co-creation collection in October 2018.
The designers also had the honour of unveiling Nike’s latest sneaker, the Footscape Flynit DM, but some models walked in chic calfskin slippers made by craftsmen in Shanghai. Blending the old and the new is part of the artistic language PRONOUNCE is developing. On working together, Li and Zhou confessed that “[they] fight every day!” If only all fights could end up generating the beautiful clothes they offer.
Photos by Elliott Morgan in exclusive for Fucking Young!
Take a look below at some of the best looks and cool people captured by the lens of Marc Medina during the SS19 edition of CIFF, in exclusive for Fucking Young!
Set at the industrial Lokomotivværkstede, the show opened up with minimal intensity with Elias Gozal behind the decks to a highly anticipated crowd looking forward to see where the young label goes next.
Revisiting his tailoring roots, Asbjørn looks beyond streetwear and yet again blurs the lines between tailoring and sportswear – finding that sweet spot between formal and casual.
Six extremely fit military men kicked off the show by dashing down the runway outside Fitness DK at the newly opened gathering point BLOX set on the harbor.
AINT is a young unisex brand started two years ago. Jan and his partner in crime Michal design their pieces in London and ethically produce them in Poland using Italian fabrics and Swiss Riri hardware. Their production is ecologically and sustainable; everything is 100% made in the EU.
Models walked out in vintage-inspired pieces, reconstructed denim, hoodies, oversized suits and athletic wear that played with the ongoing trend of lux and streetwear with an upcycled aesthetic.
This season continues to take inspiration from Copenhagen kids growing up in the Danish welfare state, the same kids that you can find around the industrial docks.
It was hard to deny the political atmosphere and that MUF10 has something to say about the life and clothing of immigrants and refugees and more particular, a very anti-stance on the recently placed burqa and niqab ban.
White denim ensembles, cozy patterned sweaters, and lots of flowy, printed silk shirts brought a touch fjord nouveau riche it’s a mix of outerwear and cool.
Hosted in partnership with CIFF’s creative director Kristian Andersen, ‘Enlightment’ is just one of the ideas to strengthen CIFF’s pursuit in becoming one of the world’s leading destinations for creativity.
For its first museum solo exhibition, 69 presents a survey of its groundbreaking clothing along with a selection of irreverent and inventive videos and photographs that blur the line between promotional material and artwork.
