Yushan Li and Jun Zhou launched PRONOUNCE in 2016. The label is based in Milan and Shanghai. After having benefited from the exposure and support granted by GQ China for two seasons, the label is now standing on its own. “We had two great seasons with GQ China, but we now deal with everything from the collection to finding investors to building up the business slowly but surely.”
The Spring/Summer 2019 collection was presented at St George’s, a parish church in Bloomsbury, London, dating back to 1700s. As the show started, Iris by Wim Mertens established a rather poetic atmosphere, it was the week’s moment of salvation. The clothes too conveyed poetry, that of a trip to the Malik Ghat flower market in Kolkata, India, where scents and colours titillate one’s mind and body. It was a collection with plenty of ideas. Tailoring was on-point, with suit jackets morphing into capes for instance. There were exciting pieces such as a periwinkle shirt featuring laser cut prints, a hand scratched – you read that well – washed denim jacket, and sumptuous sand crushed velvet trousers. The bags were designed in collaboration with MINI, and the duo will release a co-creation collection in October 2018.
The designers also had the honour of unveiling Nike’s latest sneaker, the Footscape Flynit DM, but some models walked in chic calfskin slippers made by craftsmen in Shanghai. Blending the old and the new is part of the artistic language PRONOUNCE is developing. On working together, Li and Zhou confessed that “[they] fight every day!” If only all fights could end up generating the beautiful clothes they offer.
Photos by Elliott Morgan in exclusive for Fucking Young!
The British Fashion Council just announced that British designer Kim Jones will be celebrated as a fashion industry Trailblazer at this year’s Fashion Awards in partnership with Swarovski.
This December, Y-3 debuts the Y-3 RAITO RACER, the progressive new sneaker silhouette that embodies the design principles of the Spring/Summer 2019 collection.
Prince + Jacob typically reserve their talents for editorial. This winter, they step away from the camera lens to create a luxury essentials brand called Les Amis Homme.
His name is Moisè Curia: twenty-seven years old, Italian (Calabrian), a boundless passion for Bruce Lee’s son that pushes him to undertake the career as an actor.
For the Givenchy Pre-Fall 2019 collection, artistic director Clare Waight Keller drew on the Greek myth of Icarus, the youth who donned wings of wax and feathers, soared too close to the sun and tumbled into the sea.
Arvi Karvinen and Sergey Bagulin captured by the lens of Paula Latimori and styled by themselves with pieces from Martin Margiela, Acne Studios, Kenzo or Adolfo Dominguez in exclusive for Fucking Young! Online
“The more beautiful the sky, the more hopeless the neighborhood.”
Cover feat. Jhona Burjack at Next Models shot by Kito Muñoz
“And even if we change neighborhoods, cities or countries, we always carry with us that sense of personal transformation that a piece of land, with its buildings, parks, bars, and people, has given us. We are almost certain to hang on to a sense of gratitude and nostalgia for it.”
