Premiata introduces the new John Low model, created by Graziano Mazza, Art Director and founder of the brand, in name of circular economy.
In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. The recovery of production scraps, through innovative techniques that respect the environment, transformed into highly performing fabrics, leathers and soles is the key principle of this new model. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water.
The high-quality suede evŎlo of the upper is produced by SCIARADA tannery with eco-sustainable, certified and patented processes obtained from an innovative process that respects the environment and the principles of circular economy by recovering and regenerating processing waste, reducing the use of chemical products and reducing CO2 emissions and the use of the basic need: Water.
The packaging is in certified recycled cardboard and also contains a fun invitation to reuse it.
The international launch of this model is accompanied by a campaign of images that narrates the existence of a mythological character, named after JOHN LOW, enriched by fantasy outlines, a real Premiata character that represents nature in all its ancestral meanings. John Low lives in primordial forests and is recognizable thanks to his large and almost tribal mask, made up of sneaker parts and long colored fringes. Is it represented a man of a distant past or that of a future of new awareness or a world that we can only imagine and dream about?
The Honourees were revealed in the Fashion Awards 30-minutes film that documents the year in fashion and brings together a selection of next-generation opinion leaders and creatives to share their personal perspective of the impact of 2020 and the stand out moments of change.
A new collection of ceramics and wearable objects by Nadiia takes inspiration from Ukraine’s prehistoric heritage and harnesses its powerful energy for our uncertain times.
Spanish brand Marlo Studio presents SYMBIOSIS, photographed by Dominik Valvo. The living together in cooperative relationship and more or less in intimate association or close union of two… in heaven or in hell.
Paria Farzaneh applies the hues, color, and materialization of her namesake label to the Pro Leather X2 to present a practical and technical take on the silhouette.
Rich Brian photographed by Hengyi Liang for our most delicious issue
“Food is sex. Food is injustice. Food is insecurity. Food is security. Food is dialogue, it is even a confrontation of ideas. Food is memory”
This issue encompasses an extensive range of subjects from veganism to the time Paris ate its Zoo. Ghetto Gastro, Etienne Russo, along with designers Emily Bode, Masahiro Ino of Doublet, Mats Rombaut, and Priya Ahluwalia all join in on the conversation and share some of their favorite recipes!
