PIK is a brand established by artists Chajungho (Designer) & Jangwon (Photographer). PIK concerns about the meaning of fashion and is inspired by the 90’s, the Analog vs Digital period and gender boundaries. The SS18 collection titled “DISCO BOYS” is  about “the expression of our imagination: what if the boys of 2018 went to a disco club?

Designer: Jungho Cha
Photographer: Won Jang
Model: Danny
Hair: Jin
Make-up: Kkumsoon Park
Accessory Styling: Yeji Kim