NO SEASON season at Ukrainian Fashion Week
by Anna Barr
Despite the global crisis, another season of Ukrainian Fashion Week took place, based on a new concept – NO SEASON season. This refusal to be bound by traditional seasonality granted creative freedom to the participating brands – they were allowed to show both collections that were not shown last season, but are relevant for sale now, and collections of the upcoming, spring-summer’21 season. A bold, but necessary decision by UFW to erase the seasonal boundaries has been made in order to help local businesses survive through the current crisis that has severely affected the fashion industry all over the world. Also, this was an important step towards conscious consumption by dropping-out the stocks and reducing the burden on production. As part of the NO SEASON season, brands presented their collections in different formats, classic and digital variations.
Keeping the focus on sustainable fashion development chosen a few seasons ago, Ukrainian Fashion Week has also continued its educational initiative and held BE SUSTAINABLE! Fashion Summit – with speakers interacting with the audience in a digital way. The main topic of this year’s summit was the circular economy and the future of sustainable fashion.
International media, which couldn’t cross the country borders due to the quarantine restrictions, received access to NO SEASON season virtual podium demonstrating the collections of UFW residents. All the videos, runway, and backstage photos as well as press releases are gathered in one convenient “e-book” that provides an insight into the NO SEASON season shows and presentations.
Here are our Editor’s Picks:
FINCH
Geometric silhouettes, art prints, and cross-disciplinary collaborations are the key features of FINCH. In 2020 the brand takes steps towards digital: in February the real collection was scanned in 3D and presented virtually using the Augmented Reality Instagram filters.
FFFACE x FINCH
In September the semi-digital clothing in collaboration with FFFACE.ME dropped two basic items that have 6 augmented reality looks inside. The AR clothing supports sustainable consumption: one physical piece may feature unlimited AR looks.
Yadviga Netyksha
Since 2016, Yadviga has presented her menswear collections at UFW. Her designs are noted for their complex intellectual undertones with clear silhouettes and transformations. This collection doesn’t steer away from mixing romantic touches to sporty finishes.
ROUSSIN
The brand pays attention to the social problems of today and finds effective ways to solve them. In this case, each collection is marked by innovative developments and is a symbiosis of classics and sports.
Juliya Kros
Emotion and idea are conveyed through the asymmetry of the cut and deconstruction. Restrained colors and monochromes emphasize the versatility and complexity of the design.
About: Ukrainian Fashion Week was held for the first time in November 1997 and became the first professional fashion event in Eastern Europe. It is a unique bi-annual showcase that meets the world standards for prêt-a-porter shows, gathers more than 50 participants, accredits more than 200 Ukrainian and international mass media, and is attended by over 12000 guests.
Nº21 Spring/Summer 2021
Welcome to Dalsland
The “White” Pack reimagines Skepta’s signature Skope Forever sneaker in an arctic palette.
The question hangs heavy in the air: How do we keep making clothes when the world burns?
Haderlump’s Spring/Summer 2026 collection breathes new life into Ex Libris, translating these historical markers into wearable narratives.
Francesco Risso joined forces with artists Olaolu Slawn and Soldier Boyfriend for something raw, immediate, and deeply personal.
For Spring/Summer 2026, David Koma presented I LOVE DAVID at Berlin Fashion Week, a menswear collection that balances humor with depth.
SLⱯY, unveiled during Berlin Fashion Week, takes the ancient tale of Saint George and the Dragon and flips it into a meditation on modern battles.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Eugenio Elverdin photographed by Lucas Ricci and styled by Gaston Olmos, in exclusive for Fucking Young! Online.
There’s a particular kind of freedom that comes with movement, and AMBUSH’s Spring/Summer 2026 collection, “Tribe on the Move,” captures that feeling.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
