Nike 2019 BETRUE Collection
by Adriano B.
In 1978, political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people. He called it the Pride Flag and debuted it that year in San Francisco.
The community loved the flag. And organizers of San Francisco’s Pride Parade determined it would be a powerful look to line the entire route of the 1979 event with four colors on one side of the street and four on the other.
With $10,000 and an ask for 400 handmade flags, Baker went to work. But the flag company helping to make the flags could not come up with enough pink fabric, so he had to remove pink from the flag. To make it an even split for the parade reveal, he removed turquoise from the flag.
Forty years later, the six-color flag remains the ultimate global symbol of unity among the LGBTQIA+ community.
To celebrate Baker’s impact and memorialize his legacy, Nike partnered with the Gilbert Baker Estate, working hand-in-hand to create this year’s 2019 BETRUE collection. For the first time, the footwear, apparel and accessories all feature the icon’s original eight-color flag, as well as other meaningful “Gilbert-y” touches and symbols of Pride.
The 2019 BETRUE collection will release at select global retailers and on June 8 in North America on nike.com, SNKRS and at select Nike stores.
VASILIS LOIZIDES Spring/Summer 2020
VOLCANO
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.
“Effortless Elegance” brings together the best of Givenchy’s heritage and the simplicity of modern design.
The 10XL is all about going big with style while staying true to athletic roots.
With only 40 pieces available, each with its own number, this rug is as exclusive as it gets.
This event is all about getting ready for 4/20, with Snoop inviting everyone to grab their favorite snacks.
Milan’s design scene is buzzing with the latest “The Art of Dreams” exhibition at Palazzo Clerici.
Leonardo Hanna Azrak photographed by Alejandro Arrias & David Bravo and styled by Antonio Hard, in exclusive for Fucking Young! Online.
The WRPD Runner is gearing up to be a big hit for those who love a mix of tech and style in their shoes.
In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future.
Stas & Vlad Bukuyazov photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
DAVID CATALÁN unveiled its Spring/Summer 2024 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Balenciaga has once again proven its mastery over the temporal with the re-introduction of one of its most iconic product lines, Le City.
“Chapter 2” marks a significant transformation, maintaining the original’s allure while introducing a more sophisticated and profound experience.
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
American luxury brand Helmut Lang, creatively directed by Peter Do, presents its Spring/Summer 2024 campaign called “People of Helmut Lang”.
The collection draws inspiration from the idea of an “African American Paradise,” a place where fashion and lifestyle blend seamlessly.
Madrid is set to host the Mayrit Bienal 2024, a biennial event that has rapidly become a cornerstone of the city’s cultural landscape.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
The collection is influenced by the idea of a ballet performance, a chilly summer in Oregon, and the ups and downs of love.
Bielo introduced their latest collection at 080 Barcelona Fashion, and it’s all about relaxation.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
Alexandre Dary at Metropolitan Models photographed by Georges Dobrev and styled by Mariam Mikadze, in exclusive for Fucking Young! Online.
The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
The event will take place at Factory Tbilisi, a venue that’s becoming a new cultural landmark.
“SYSTEMATIC DISRUPTION” is a call to think about how reality keeps evolving in our digital world.
Domingo Rodríguez Lázaro has crafted this collection with a nod to the marine world.
This drop redefines urban fashion, blending the freedom of movement with a bold fashion statement.
SSSTUFFF’s identity is ever-evolving, mirroring the dynamic nature of its innovative designs.
Wurm’s sculpture is inspired by two of Lanvin’s popular items—the Pencil Cat Bag and the Cash sneaker.