Here is a first look at the new packaging and logo since Hedi Slimane took the role over from Stefano Pilati as Yves Saint Laurent‘s new creative director.
The new logo is minimal, simple, and modern.
“I am very pleased to announce an exciting step in the history of our brand and our business. As part of our strategy to become one of the world’s true leaders in fashion and luxury, we are transforming the name of our brand from ‘Yves Saint Laurent’ to ‘Saint Laurent Paris.’ The new name of our brand has been shared with the media today. The brand identity and visual language will be introduced over the next several months and will be fully in place for the Spring/Summer 2013 collection.
This change celebrates our legacy and heritage, while boldly marking our ambition for the future. It will allow us to return to the fundamentals of YSL and revive the spirit and the intentions that reigned over the creation of ‘Saint Laurent Rive Gauche’ in 1966: principles of youth, freedom, and modernity.” – said Paul Deneve (YSL CEO) announcing the logo change.
We’ve come a long way since being a man was anything concerning the physical exertion of entrusting chirpy spermatozoa to an ovum, going on the piss all day long or counting proudly the chest hair to assess virility- let’s say that men were more confident dressing the part of the ‘I-wear-the-pants’ in the past.
English singer, songwriter, actor, and lead singer of Years & Years, Olly Alexander photographed by Matt Irwin, styled by Davey Sutton and art-directed by Nicola Formichetti, for the SS16 “OUTSIDER” issue of Fucking Young! magazine.
David Martins and Lucas Loyola dance the capoeira in this season’s bright swim and underwear, captured by the lens of Leonardo Corredor and styled by Joseph Kocharian, for the latest issue of Attitude magazine.
The translation of a utopian society, where the globalisation era in which we are cherishing our lives is awashed with a multitude of careless interpretations of various subjects, political upheaval, natural disasters and such and such matters, renders a conceptual inspiration to BOYPLAIN’s Spring/Summer 2016 collection, titled ‘All You Need Is Remedy’.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.